A full-cycle systems analysis examining how Coca-Cola could build and launch a consumer mobile platform, from business strategy through data architecture and UX design.
Project Overview
This project covered the full lifecycle of a mobile product from strategic framing to technical spec. Each deliverable maps to a distinct layer of systems analysis: business, process, project, UX, and data.
Mapped Coca-Cola's full business model across all nine BMC dimensions: partners, activities, value proposition, customer segments, and revenue streams.
Modeled the production and distribution process using swimlane notation, from customer demand through bottling partners to market availability.
Planned the app development project into three phases: user research, technical development, and testing and implementation.
Designed three core screens for the Coca-Cola mobile app: a home dashboard, a loyalty rewards interface, and a product shop.
Modeled the app's data structure: defining entities, primary keys, foreign keys, and the relationships that support the platform's core features.
App Design
Three core screens designed for the Coca-Cola consumer app, covering the main navigation hub, loyalty rewards, and product shopping.
Business Strategy
Mapped across all nine BMC dimensions: how Coca-Cola creates, delivers, and captures value through its bottling network, brand, and product portfolio.
Process Analysis
Swimlane BPMN diagram mapping the product lifecycle, from customer demand through Coca-Cola's parallel internal processes to bottling partner distribution.
Project Planning
Three-phase project plan for the Coca-Cola app: user research, technical development, and testing through launch.
Data Modeling
Data model defining the core entities, attributes, and relationships that support the app's product catalog and supplier management.