A full-cycle systems analysis examining how Coca-Cola could build and launch a consumer mobile platform — from business strategy through data architecture and UX design.
Project Overview
This project covered the full lifecycle of a mobile product from strategic framing to technical spec. Each deliverable maps to a distinct layer of systems analysis — business, process, project, UX, and data.
Mapped Coca-Cola's full business model across all nine BMC dimensions — partners, activities, value proposition, customer segments, and revenue streams.
Modeled the production and distribution process using swimlane notation — from customer demand through bottling partners to market availability.
Planned the app development project into three phases: user research, technical development, and testing and implementation.
Designed three core screens for the Coca-Cola mobile app: a home dashboard, a loyalty rewards interface, and a product shop.
Modeled the app's data structure — defining entities, primary keys, foreign keys, and the relationships that support the platform's core features.
App Design
Three core screens designed for the Coca-Cola consumer app — covering the main navigation hub, loyalty rewards, and product shopping.
Business Strategy
Mapped across all nine BMC dimensions — how Coca-Cola creates, delivers, and captures value through its bottling network, brand, and product portfolio.
Process Analysis
Swimlane BPMN diagram mapping the product lifecycle — from customer demand through Coca-Cola's parallel internal processes to bottling partner distribution.
Project Planning
Three-phase project plan for the Coca-Cola app — user research, technical development, and testing through launch.
Data Modeling
Data model defining the core entities, attributes, and relationships that support the app's product catalog and supplier management.